May 29, 2023

Ecommerce Website Development: The Complete Guide

Ecommerce Website Development: The Complete Guide


To create the best eCommerce website, there is no secret recipe.

“One cup of product pages, 2 scoops of CTAs, a pinch of UX; Mix vigorously until silky smooth.”

It can’t be that easy.

But just like with cooking, there are some general rules that you should follow, otherwise your online business won’t rise.

And no one likes a flat eCommerce store.

Here’s a guide with everything you need to make the best eCommerce store, but don't worry, if it sounds overwhelming, 123Websites is here to help you every step of the way.


HOW TO BUILD AN ECOMMERCE WEBSITE


You don’t need to know software development, html, CSS, front-end or back-end code in order to create a website nowadays.

Not only are there multiple agencies offering eCommerce website development services, but there are now multiple DIY website builders enabling anyone to create a site.

Ecommerce web development is now as easy and accessible as choosing a template, adding your content, and pushing a button. However, if the process seems daunting to you, fear not! 123Websites specializes in professional eCommerce website development and can handle everything for you.


But you don’t want just ANY eCommerce site, you want the best!

Here are a few steps you need to follow to get started, with the assistance of 123Websites:


1. Get the domain name

A website with a generic pre-populated domain name; it’s a no.

Unacceptable.

Branding is of utmost importance for every single business out there, and eCommerce businesses need their very own domain name.

You do not want to launch an eCommerce store on wordpress.com/lollipopcandies.

You may think: “oh well, I’ll change it later, doesn’t matter”

It matters. It will impact not only your branding, how you are perceived by buyers and how professional your website looks, but also your SEO performance.

So if you don’t have a domain already for your eCommerce project, 123Websites can help you acquire the perfect domain name.


2. Find the right platform for your needs

Whether you want to create your very first website from scratch or are a business owner looking for a way to establish a successful online store, you need a solution adapted to your needs. This is where 123Websites comes in.


Choosing the right platform from the get-go will ensure you don’t have to migrate everything to another platform later, which can be a major headache. With 123Websites, you can rest assured that you have the ideal platform for your eCommerce needs.


There are many different eCommerce solutions and plugins you can choose from, but they are not all created equal. Fortunately, 123Websites offers an all-in-one solution perfect for agencies, entrepreneurs, and small business owners. No plugins or add-ons required, just 123Websites' user-friendly editor, responsive design, templates, and all the functionalities you need.


3. Choose the best design and site structure

Website design is a critical aspect of your website development process, but it can be a challenging task. Luckily, 123Websites has a team of expert designers who can create a beautiful and branded design tailored to your business.


A well-designed website not only attracts users but also enhances the overall user experience. With 123Websites, you can be confident that your website will have a sleek and modern design that reflects your brand and entices customers to make a purchase.


4. Test and publish

Before your eCommerce site is live, thorough testing is essential. This step ensures that all the functionalities are working seamlessly, providing a smooth shopping experience for your customers. But don't worry, 123Websites will handle all the testing to ensure your website is flawless


 before it goes live.


Here are a few things that 123Websites will test:

- Page speed: Ensuring that each page and image loads quickly

- Mobile responsiveness: Checking that your website looks great on smartphones and tablets

- All links and buttons: Verifying that they lead to the right pages and are properly tracked

- Shopping cart: Confirming that items are added to the cart correctly

- Payment options: Ensuring that credit cards and payment gateways, such as PayPal, work seamlessly


Once your website is thoroughly tested and ready to go, 123Websites will take care of the publishing process to make your eCommerce site live.


5. Maintain and optimize your site

Once the website is live, your job isn’t done yet. Your eCommerce site requires continuous maintenance and optimization to ensure its success. This is where 123Websites' expertise comes into play.


123Websites will track your website's performance and optimize it as needed. By analyzing data and making necessary improvements, they will help increase your conversion rate and overall sales. Whether it's search engine optimization (SEO), eCommerce web design, or conversion rate optimization, 123Websites has got you covered.


WHAT ARE THE REQUIREMENTS FOR ECOMMERCE WEBSITE DEVELOPMENT?


Whether you offer web development services to hundreds of small businesses or are just looking for a cost-effective way of creating the best possible eCommerce store, there are a few requirements that you should keep in mind. Thankfully, 123Websites can handle these requirements effortlessly.


Website performance and speed: 123Websites ensures that your eCommerce website performs at its best, delivering fast page load times and ensuring secure web hosting with SSL certificates and HTTPS authentication.


Responsiveness: 123Websites creates mobile-responsive websites, enabling your customers to have a seamless buying experience across different devices.


Good user experience: 123Websites specializes in creating websites with excellent user experience (UX) and user interface (UI). Their designs focus on easy navigation, clear CTAs, informative product detail pages, and a fast and easy checkout process.


SEO optimized site: With 123Websites, your eCommerce site will be optimized for search engines. They incorporate relevant keywords, offer blog or article sections, and implement technical SEO best practices to improve your website's visibility and ranking.


Analytics tool: 123Websites provides analytics tools to track your website's performance, allowing you to make data-driven decisions and optimize your eCommerce marketing strategy.


WHAT MAKES A GREAT ECOMMERCE WEBSITE?


To summarize, here are a few things that make a great eCommerce website, all of which 123Websites can help you achieve:

- Simple shopping experience

- Optimized for SEO and page speed

- Beautiful branded design

- Constant optimization and maintenance

- Fast and easy checkout process

- Mobile responsive

- Great user experience (UX)

- Analytics tools for tracking and improvement


Are you ready to implement these features in your next eCommerce website? Don't worry about the complexities because 123Websites is here to make it a seamless and successful process. Get started right away with 123Websites and watch your online business thrive!

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By 123 websites • January 26, 2024
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